Rober has hosted its first ever international distributor conference in a bid to strength global partnerships and create a united ‘Rober’ family.
Held in Cyprus, the three-day event was attended by delegates from all over the world including Australia, Saudi Arabia, Spain, Norway, Sweden, Greece and Demark.
The main objectives were to unveil Rober’s new pioneering product range, gain feedback on new and existing products and provide a unique platform to share expertise and best practice.
It also allowed Rober to give their partners, both new and old, product training and also gain valuable market feedback on their existing portfolio.
The program was a mix of technical, marketing and social activities that allowed delegates to get to know each other and learn from one another’s experiences.
The event was extremely well received by everyone who attended and left all dealers feeling highly motivated to increase their sales efforts.
Over the last four years Rober has invested heavily in product development and is about to embark on series of product launches.
The company, which is renowned for designing and manufacturing high quality, reliable British made products, uses innovative technology that helps replicate the body’s natural movements helping to eliminate pressure injuries.
It uses clinically proven three cell technology which responds to a patient’s weight, spontaneous movement pattern and body position, providing enhanced comfort and complete ‘zero pressure’ elimination at regular intervals.
Speaking after the conference, Graham Ball, a Director of Rober, said: “As well as gaining feedback on our new product range, we also wanted to encourage relationships between our distributors so they could learn from one another. It’s important for us as a company to create a united ‘Rober family’, a forum where everyone can share ideas and benefit from each other’s experiences. It has been a great success on all counts and we are very delighted with the positive responses we have had from our all international partners. We are extremely excited about the year ahead.”